With this uncertainty in mind, there has never been a more important time to track consumer trends.
If reactive strategies aren’t put into place now to capitalise on this new demand, later peaks are unlikely to materialise; these trends are ephemeral, and the marketplace will soon become saturated.
Getting closer to your customers, and acting with immediacy is vital. If you’re not investing in data and content now… when will be the right time?
Throughout this report we highlight the categories that have grown in search volume during the pandemic on Google AU. We explore health & household, fitness equipment & classes, home & garden, things to do at home, sportswear & loungewear, food & drink, electricals, e-learning, online gambling, insurance and communication
In our search demand trends report you’ll discover:
A year in retail so far
How search demand has changed in 2020
What are the biggest growing eco trends?
Who is the Market Leader in your industry?