Digital travel: Market performance report

There’s consistent growth in digital travel sales across the board, and search supports this. People are increasingly searching and increasingly buying online. By the end of 2015, digital travel sales in Western Europe totalled $152 billion, up 8.0% from the previous year. Worldwide digital travel sales totalled more than $533 billion in 2015 and by 2019, worldwide digital travel sales will top $762 billion.

Worldwide digital travel sales growth

1

Digital travel sales are growing in every region globally.

 

Digital travel sales up in every region

Using Pi Datametrics Gamma report we have outlined the most valuable ‘Flights’ search terms. To do this we took into account:

Search Volume x Competition Value x CPC Bid

Gamma report

By our analysis ‘Flights to New York’ is the most valuable search term.

 

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