Gambling sector: Market performance report

Sport event gambling is ever growing, and the UK online gambling market is set to surpass the £4bn mark in 2016*.

The development of sites and apps has made online betting more accessible, and the online gambling population in the UK is now estimated at 2.1 million.

Betting on the most famous horse racing event ‘The Grand National’ was estimated to exceed £150m in 2016.

Where should you focus your content efforts?

The top 10 most valuable ‘Generic sport event’

top 10 terms

Using Pi Datametrics Gamma report, we have outlined the most valuable ‘Generic sport event’ gambling search terms.

Based on our analysis, ‘Online betting’ is the most valuable search term.

Market performance: Who’s winning in Google?

William Hill commands the organic landscape for high value terms
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This chart shows the top 10 performing sites by visibility in Google UK. William Hill dominates the organic search landscape, with a 69% share of the most valuable ‘Sport event gambling’ terms, across positions 1-10.

Download the full report

Download the full report here
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