Elevate Brighton | Pi’s BrightonSEO fringe event
Emily Hogarth, 23 Apr 2018
On BrightonSEO eve (Thursday, 26th April) we’re hosting our first ever fringe event, Elevate Brighton.
WHAT IS ELEVATE BRIGHTON?
Free to attend, our mission is to shout about the value of search, and elevate understanding of that value throughout businesses.
We’re taking a step back from just rankings, to talk about the commercials, landscape, future and context.
WHERE IS ELEVATE BRIGHTON?
Start your BrightonSEO right and join us at Grand Central Brighton, just a two minute walk from the station.
THINGS TO LOOK FORWARD TO
At Elevate you’ll chat with speakers, get to know the Pi team and hopefully enjoy some seaside sun.
14:00 – 14:30:
Welcome snacks and drinks
14:30 – 15:00:
Contextual optimisation and the value of search
Jon Earnshaw, Pi Datametrics’ CTO
Jon takes us through the idea of ‘Contextual optimisation’. As Google evolves, it’s no longer enough to optimise content on a page-by-page basis.
Focussing on complementary and conflicting content, Jon shows us that working with an ecosystem approach to content creation is the only way to futureproof revenue, and preserve value.
15:15 – 15:45:
Answering business questions with search data
Sophie Moule, Pi Datametrics’ Head of Marketing
Sophie Moule takes us through search trend data and its importance in contextualising our performance, especially when reporting back to senior stakeholders.
She shows us how best to assess the impact of external factors, and integrate multiple data sources for providing a fuller version of the truth.
16:00 – 16:30:
The importance of communicating data through a business
Ben Hackett, Brandwatch
Communicating data in a way that everyone in the business can understand is one of the biggest challenges digital marketers have to face.
Ben takes us through success formulas, for consolidating data sources and providing a single source of truth that resonates throughout the business.
WHAT IS BRIGHTONSEO?
Attended by a collective of agencies, in-house marketing teams and business owners from across the UK and Europe, BrightonSEO is Europe’s biggest and best search marketing conference.
This year the event is being held at the Brighton Centre, on Friday, 27th April.
COME SEE US AT OUR STAND
Pi and Brandwatch have joined forces this BrightonSEO to showcase our Vizia partnership at our stand. Come by and get a demo of Brandwatch’s Vizia using Pi’s data.
The Pi team will be available all day to give live demos and answer questions about SEO and our new and improved software suite.