Prezzybox is a gift retailer that trades unique and personalized presents online.
They have cemented themselves within the online gift space, alongside competitors such as notonthehighstreet.com.
Prezzybox's organic traffic is pivotal to their performance, especially in the run-up to Christmas, when they need to be visible in the best positions for the most valuable search terms.
As a result of Pi's strategic support recommendations, 'Stocking fillers' was added to the site's navigation, resulting in an increase in positions and overall stability whereas, previously, positions were volatile.
Revenue for Prezzybox's 'Stocking fillers' category saw an uplift of 396%. Although this is to be expected in the run up to Christmas, the site average over the same period was 276% which equates to a revenue uplift of 120%.
Equally, transactions saw an uplift of 478%, again overshadowing the site average which was 300%, resulting 178% uplift.
As a result, 'Stocking fillers' became one of Prezzybox's most important categories.
We nailed it at Christmas and can now be classed as a major player in the gift retail sector! Search is a major traffic driver and this was helped by our use of Pi Datametrics. Zak Edwards Managing Director