The site was sitting below the fold (position 7) for the search term “food colouring” in Google UK.
After checking with Content Diagnostics on Pi, The Hobbycraft SEO team decided to introduce the search term into the Page Title and once more into the body copy.
Hobbycraft jumped from position seven to position two; resulting in a 120% rise in traffic week on week (via the landing page), increased product acquisition, and a quantifiable ROI.
“Pi has already helped us achieve a 36% increase in organic traffic YoY. With increased traffic we’ve seen increased sales giving us significant ROI.”
Digital Marketing Executive