With revenue of over $1.4bn across 35 global markets, Clarks is possibly the world’s best known everyday footwear brand offering British design to customers of all ages since 1825.
With indifferent performance across organic performance, the Clarks site didn’t have the visibility its brand perhaps warranted. To gain more autonomy and greater focus on business objectives, Clarks decided to have control of their digital and content strategies in-house and to empower the stakeholders with data and analytics. They required immediate insight on issues of opportunity and risk mitigation to better reflect business objectives.
Whilst working with Pi, Clarks has been able to autonomously identify key areas of their digital content strategy that need addressing and offer transparency of performance – daily. Insights are saved and shared by multiple members of the digital department, and decisions made quickly and collaboratively to gain better visibility. The page diagnostics tool allows Clarks to pinpoint issues with category pages and allows more efficiency in making changes to the site. Furthermore, the visual representation of the data enables Clarks to clearly present business cases to other teams and act rapidly to emerging trends.
Since incorporating Pi, Clarks uses the platform daily to measure improvements, spot areas of opportunity and analyse competitor data. Clarks has seen significant growth, improved traffic and sales, as well as cost savings across multiple regions. But most importantly, teams with greater knowledge and control, are able to make smarter, data-driven decisions autonomously and rapidly.
“Since using Pi Datametrics we have made significant commercial gains, improved efficiencies and created better working relationships across the teams.”