Content Strategy

Make your Content Strategy smarter

Create a Content Strategy that connects with your audience, outperforms your competitors and delivers results.

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Sectors that use Pi for Content Strategy

eCommerce

Publishing

Finance

eLearning

Gambling

Telecoms

Research...

New Content Strategy opportunities

Evaluate competitor content and identify success profiles.

Understand the topics, the frequency and the types of media that will connect you most effectively to your target audience.

Use Pi to predict future topic trends, and discover where the highest value opportunities lie.

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Plan and prioritise your delivery

Plan

Plan your content around customer demand

  • Plan the types of content you need to achieve big results; from landing pages and images, to vlogs.
  • Diarise the rollout based on seasonal, single-event or evergreen topics.
  • Use historical volume data to see patterns.
  • Set campaign goals based on business KPIs and competitor benchmarks.

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Plan and prioritise your delivery

Implement...

Content optimisation in real-time

Understand how search-friendly your Content Strategy is and how simple tweaks give you more visibility.

See how quickly your new content performs with daily metrics.

From Social and PR, to Merchandising, share search insights across teams to develop Content Strategy and maximise performance.

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Evaluate...

Performance against KPIs

Measure the success of your Content Strategy on a campaign level.

Report results to the wider business with understandable commercial, traffic and share of voice metrics.

Understand and record the elements behind a successful roll-out, then replicate for future campaigns.

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Inform Content Strategy at every level

How our customers use Pi

At Pi we believe in organisational buy-in, where multiple departments and job roles can see clear KPI value from our content marketing platform or report.

We’re the only search intelligence and SEO platform on the market to offer four tracking frequencies – allowing you to get the breadth and depth of data that’s right for you.

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Jennifer Garside

Conde Nast

"Pi is one of the best tools I have ever come across for helping with analysis, and I would recommend it before any other tool I have been exposed to."

Publishing | Audience Growth

Optimise strategy in every area of search

Optimise your performance...

…with Pi’s enterprise platform.

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