The hidden power of the SERP | BrightonSEO April 2022

Couldn’t make it to Jon Earnshaw’s talk this year at BrightonSEO? Or perhaps you just fancy recapping on the hidden power of the SERP? Either way, you can get your hands on a copy of the slides and the recording below.

BrightonSEO slides & recording

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BrightonSEO April 2022 - Jon Earnshaw - The Hidden Power of the SERP

This year, Jon took to the stage to discuss the hidden power of the SERP. He explored how and why the landscape changes more than we think and how to open more doorways into your ecosystem to gain a serious competitive edge.

  • Start with the SERP landscape to better understand your audience and your competition
  • Utilise People Also Ask and think beyond the primary search term 
  • Always look out for feature opportunities

BrightonSEO - April 2022 slides & recording

Download now