The best of Brighton SEO. Our CTO’s talk on SEO conflict and daily tracking
On Friday 12th September a collective of agencies, in-house marketing teams and business owners travelled to Brighton for the world famous BrightonSEO conference at the Brighton Dome.
Back by popular demand our very own CTO, Jon Earnshaw gave a fantastic talk at 11am in the Studio Theatre. Jon discussed the four different aspects of cannibalisation and how to spot it using our SEO platform Pi Datametrics:
Jon also discussed the importance of daily SEO tracking rather than weekly, as we know a lot can happen within 7 days.
A range of examples were used throughout the talk: Internal cannibalisation examples; Ryanair, Ebay and The Daily Mail, Subdomain SEO conflict examples; Ladbrokes and Oasis, International conflict example; Hotels in Michigan and Semantic flux examples; Currys, PC world, Smile and the Co-operative.
— Siobhan Harris (@SioHarris) September 12, 2014
We’re pleased to say that several people had Jon’s talk as one of their highlights if not the best talk at Brighton SEO, here’s what some of them tweeted on the day:
@jonearnshaw really great talk, thank you again for sharing. Some useful take aways and insight I will be using in the future!
— Lizzie (@Lizzie_Bath) September 12, 2014
— Stephen Morris (@sfmorris) September 12, 2014
— Kasia Bigda (@xszamankax) September 12, 2014
Watch the Brighton SEO 2014 talk on SEO conflict now
For those that didn’t get a chance to see Jon’s talk at Brighton SEO here is the video:
Sorry about the poor quality of the video, if you are unable to see the slides here’s the presentation deck from slide share: