Norwich and Peterborough Building Society has appointed Intelligent Positioning for SEO and natural search after a multiple agency pitch.
Based in Peterborough, N&P have gone from strength to strength in recent years and looking to reflect that strength in their online assets. N&P recognised the natural search landscape offered an effective return on investment and was a key area to achieve its goals in enhancing brand equity and offering products and services to a new market base.
N&P’s primary focus is to gain more presence within the search engines for consumer focused banking terms, most notably areas around specialist insurance as well as the most general high street banking terms. It is a market that is highly competitive and thus extremely lucrative. Intelligent Positioning are proud to have such a well known and ambitious financial corporation as a client.